New 2026 Volkswagen Atlas 2.0T SE w/Technology

The following customers and their family household members are eligible the Program: a. Military: i) Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve) ii) U.S. Military Veterans iii) U.S. Military Retirees b. First Responders: Police Officer, Sheriff/Sheriffs Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedics. Military, Veterans & First Responder customers are eligible to purchase/lease up to two (2) Volkswagen vehicles per year through this program.

Provide documentation that proof eligibility. Veterans must provide official documentation that verifies active duty within 24 months.

To be eligible for this payment, equipment must be installed in a new vehicle purchased within the program period.

Sales Type: KOS 0.

Only the certificate addressee or family members that reside in the same household as the addressee are eligible.

The customer must present their bonus code email or provide the bonus code to the dealer at the time of sale and it is the dealers responsibility to ensure the customer receives the benefit of the bonus by disclosing the incentive on the sales agreement. Upon proper reporting and claim submission according to program rules, the dealer will be paid. Each Auto Show Bonus Code has a pre-determined expiration date that gives each recipient approximately 90 days to redeem. To support the intent of this customer bonus, each claim will be reviewed against our original email campaign data as well.

Employees on payroll of Volkswagen dealerships or auto groups holding a Volkswagen franchise are eligible.

The employee must be on the contract as a purchaser or lessee. Others may also be on the contract. There is no requirement on the order in which co-signers are listed. Dealer Owners/Principals: No paystub required, but a copy of the Sales Contract/Agreement required with notation calling out the name of the Owner/Principal as the Owner/DP in order for claim processors to then validate with the VW Regional Office of Owner/Principal status.

Only the certificate addressee or family members that reside in the same household as the addressee are eligible. Eligible Sales Type: KOS 0.

The customer must present their Friends & Family certificate the dealer at the time of sale.

Only the certificate addressee or family members that reside in the same household as the addressee are eligible.

Purchasers must present a valid certificate bearing the employees name as well as proof of the affiliation with the Partner company or association to the dealer.